Desk research, or secondary research, means finding relevant data which already exists, as opposed to collecting your own bespoke research. While it may not be able to answer specific questions, desk research can provide you with useful information, much of it free

Finding the right information may take some effort, but it can help you to make informed business decisions. Here are the major sources of existing data that you could try.
Online desk research

You can find out a lot about your market and your competitors online. On their own websites you can see how competitors are marketing themselves and what their unique selling points are. You’ll get an insight into their strategy by reading their content, including blogs.