An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results from the intercept surveys allow the client organization to obtain feedback from their target audience while the information is still fresh in their minds. Below are three tips when preparing for an intercept survey project.

Street intercepts are a common form and involve approaching likely interview prospects at a specified time and location, asking several screening questions to establish the respondents eligibility, then asking for permission to complete a questionnaire – sometimes, though not exclusively, in return for a small incentive.