CATI methodology (Computer Assisted Telephone Interview) improved telephone interviewing process. In fact, a software automatically support and lead the interviewer during data collection. Thus, they see questions on the screen followed by possible answers.
For this reason, it has several advantages:
- High quality of collected data: you avoid any interviewer misinterpretation or incorrect question administering;
- Time reduction: automatic callback managed by the system. The interviewer can also directly insert the data with no use of paper;
- More accuracy: being completely automated, there’s no room for mistakes or unclear compiling;
- Complete control on interviews progress: you can check in real time completed, incomplete and dropped interviews.
